Many possibilities in distribution
With publications based on the ARTPOOL Web Framework, you can implement versatile multichannel
marketing. In an e-catalog or e-brochure, you can store a permanent link (permalink) for each product
page or product group and easily distribute it with single news items, posts, and ads via PR, social
media, newsletters, web portals, and many other channels.
HIGH CLICK-THROUGH
AND CONVERSION RATES
Multimedia communication opens a whole range of guided selling options. You can guide your readers
and customers to further content via strategically selected touchpoints. Landing pages, data sheets,
white papers, videos, and shops help you achieve your goal: triggering an inquiry, a phone call, or
a purchase. You can also easily generate leads using the mail-to function.
Cross-Media Distribution
Many touchpoints in multichannel marketing
- Standalone e-newsletters
- Individual articles in e-newsletters
- Standalone e-newsletters from specialist publishers
- Content ads in newsletters from specialist publishers
- News in specialist web portals
- Advertorials in trade magazines
- PR
- Social media: posts, ads, etc.
- Performance monitoring with marketing automation system
- Goal: guided communication system, high click-through and conversion rates
