Editorial Design – Skillfully showcasing products and services

ARTPOOL provides you with tailor-made digital publications – from conception, editing, and layout to distribution and performance monitoring. Our editorial design scores with attention-grabbing multimedia content in a fresh visual language. You benefit from intuitive usability, optimized reader performance, and a consistent look and feel across all output devices.

TOUCHPOINT FOR THE START OF THE CUSTOMER JOURNEY

For a digital magazine to be successful, the content must be right. It should provide customers with information about the problems that the featured products and services solve and the added value and quality they offer. With the right content, you increase confidence in your company's solutions. This way, your digital magazine will generate genuine interest and convince readers of your company's expertise. At the end of an article, call-to-action buttons linked to further information on your website have been shown to generate high click-through rates.

MORE RESONANCE WITH MULTIMEDIA CONTENT

Complex products are usually difficult to describe. With a video or animation, you don't just rely on words but also offer the educational added value of a live experience. Experience shows that videos are often clicked on and generate more interest in your products, services, and company.

DIGITAL MAGAZINE APP:
CURRENT CONTENT FOR SMARTPHONES AND TABLETS

Your digital publication is inherently responsive, meaning readers can also access it on mobile devices. For even greater convenience – and closer customer loyalty – we set up a WebApp for Android and iOS devices. Once installed, this app can make the latest issues available in a media library, for example.